Just add an egg

In some of my mumbling this morning...

I was talking about a marketing thing, about something related to traders taking heat:

it was something I heard about betty crocker and cake mixes, they suggested that they needed to get consumers to "Add and egg" so they were personally invested.

http://www.90percentofeverything.com/2009/10/20/just-add-an-egg-usability-user-experience-and-dramaturgy/