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Southwest Airlines has declared that the economy is "Back On!"

One spot ends with the narrator saying, "We don't fly around tough times. How about you?"

The ads feature the tagline, "Grab Your Bag. It's On."

"It's an image campaign to reflect what we hope is the view of the American public that it's kind of time to put the challenges and difficulties of the past year behind and get going," said Dave Ridley, Southwest's senior vice president of marketing.